Video is a powerful marketing tool, often untapped due to its learning curve or potentially high costs.
Wyzowl found that one-third of marketers who don’t currently use video point to a lack of time as their biggest challenge, while 20% say it’s too expensive.
The good news is there are a wealth of video tools that are easier than ever to get started using, and that fit in your marketing budget.
Whether you’re creating sales pitches to grab prospects’ attention, recording explainer videos, documenting processes, or sending team updates—these 10 tools will help you with your video marketing strategy.
The 10 best video marketing tools
We’ve hand-selected 10 of the best video marketing tools that offer unique solutions for reaching and engaging your audience.
1. Loom
Loom is a video marketing platform that lets you easily record your screen, your camera, and your voice all at the same time. With its user-friendly interface and easy-to-use recording and editing tools, Loom is a favorite among marketers, entrepreneurs, and even enterprise companies.
With Loom, you can keep in touch with your team across time zones, record pitches for investors, and market to clients.
Loom polishes audio and video clips with automatic filler world removal and custom recording backgrounds. Being able to personalize and dial in your video content is powerful. Loom lets you record your webcam alongside your screen, to show your personality while showcasing your content.
Personalization is key to reaching and keeping your audience, improving engagement and conversions. Over 70% of customers expect a personalized experience when they interact with your business. Many sales and marketing professionals find Loom’s ability to personalize messaging a huge differentiating factor.
With Loom, you can build a friendly company culture with video updates, create customer connections, and collaborate with cross-functional teams or clients. Whatever your video content needs, Loom can do it all.
Key features:
Tracks video impact: Loom doesn’t leave you in the dark when it comes to video analytics like video views, completion rate, and call-to-action conversion rate.
Makes video editing easy: Loom’s Edit by Transcript feature lets you edit videos just like you’d edit a Word doc.
Helps generate leads: You can set up your Loom videos to request a viewer’s email or add a query parameter, which helps marketers and sales teams generate leads to follow up with later on.
Auto-adds next steps: The Auto CTA feature automatically adds a link so your viewers always know the next steps to take.
Instantly shareable videos: You don’t need to wait for videos to render—each Loom recording is instantly ready to share with a link.
Loom AI: Loom’s AI tool automatically polishes your videos by removing awkward silences and filler words, and adding a video title and calls to action.
Pros:
Loom lets you record your screen and webcam to film personalized videos that develop an authentic connection.
Find out what meetings could instead be async videos, record a Loom instead, and then embed that Loom in an email or share it over your favorite messaging apps.
Loom gives you video editing tools like pause, playback, trim, and even Live Rewind so you can make your first take your best take.
Loom’s flexibility makes it perfect for different teams and uses—from marketing and sales to employee onboarding.
Loom’s starting price point makes it one of the most affordable video marketing tools for small teams and businesses.
Cons:
Loom’s basic video editing capabilities may not be ideal for creating highly-edited cinematic marketing videos.
The free version limits the number of videos you can record as well as the length of each video.
Pricing:
You can try Loom for free or upgrade to a paid plan starting at $12.50 per user per month when paid annually. Loom AI is available for an additional $4 per user per month.
2. Powtoon
If you’re looking for a video marketing software to create animated videos, Powtoon might fit the bill. Powtoon’s stock images, B-roll, and royalty-free music help you get started, and you can further customize your graphics and animations. Save time with 1,000+ templates for ads, customer testimonials, investor presentations, and more.
Key features:
Access royalty-free media: Between stock photos, B-roll, and music, Powtoon has creative assets for your videos.
Create custom avatars: The Character Builder lets you build animated characters and change their clothing, poses, and more.
Save time with templates: Fully customizable templates range from social media ads to training presentations.
Pros:
Your animated video and avatar are fully customizable.
A library of templates and royalty-free images, music, and footage saves you time.
Powtoon works with multiple apps, including HubSpot, Canva, and PowerPoint.
Cons:
The free plan includes a watermark on all video recordings.
Powtoon’s audio editing features are limited.
Pricing:
Powtoon plans start at $15.00 per month when paid annually, and business plan quotes are available.
3. Filmora
Filmora’s AI video editing tools make customizing your videos a breeze. These tools include AI editing with Copilot, text-based editing, and an AI music generator.
If AI isn’t your first choice, Filmora also has templates, plus customizable visual effects, stickers, and sound clips. Additionally, this video marketing platform comes with easy-to-use video editing tools and stock assets that creators use to create product promos and other engaging videos.
Key features:
Edit with AI: AI tools help you clean up your videos and add creative flair.
Save time with templates: Dozens of customizable template videos help you record product promos, tutorials, explainer videos, and more.
Add creative details: Filmora’s editing tools allow you to fully brand your videos with custom text, visuals, and audio.
Pros:
Easily customize and edit videos with a variety of AI tools.
Reusable graphics save time and maintain consistent branding.
You can choose to pay once for Filmora’s Perpetual plan.
Cons:
The free version comes with limited editing capabilities and watermarked videos.
You need to pay extra for certain creative assets.
Pricing:
Filmora offers a limited free version. Paid plans start at $29.99 per quarter for individuals and $155.88 per year for one business user.
4. Vimeo Create
You may know Vimeo as a video hosting platform. But did you know Vimeo also offers video marketing tools? Vimeo Create is a video creation toolkit that includes an AI script generator, stock asset library, and customizable templates.
You’ll find it easy to publish and share your videos with Vimeo’s hosting services, not to mention track performance across multiple channels.
Key features:
Stay consistent: Options to add your logo, brand colors, fonts, and graphics help you stay on brand.
Generate scripts with AI: AI-generated scripts allow you to write a prompt and state how long the video should be.
Edit like a pro: Vimeo Create includes more advanced video editing tools for pro filmmakers.
Pros:
Vimeo includes video analytics and hosting features.
AI video editing features are beginner-friendly.
The brand kit helps you stay consistent across all your marketing campaigns.
Cons:
Vimeo’s free trial only allows you to create three watermarked videos.
Almost all of Vimeo’s plans include a 2TB bandwidth limit, which could block video viewers if you exceed the limit.
Pricing:
Vimeo Create offers a seven-day free trial, and paid plans start at $12.00 per user per month.
5. Jupitrr
Jupitrr claims to create video content 10 times faster than other video editors. While your mileage may vary, Jupitrr does offer a multitude of AI tools to save you time. These include audio-to-video, editing your video through the transcript, and automatic resizing to the ideal dimensions for your social media marketing campaigns.
Key features:
Resize videos with ease: Automatic video resizing chooses the perfect aspect ratio for your social media videos.
Generate videos from text or audio: Jupitrr’s AI automatically creates a video to match your audio clip or text script.
Add unique B-roll: AI-generated stock footage adds unique creative flair.
Pros:
Jupitrr automatically adds subtitles in 25 languages including Spanish, Mandarin, and more.
AI-generated audio-to-video and text-to-video tools save time.
Lower prices appeal to solopreneurs just starting with video marketing.
Cons:
More advanced creators may find Jupitrr’s toolkit lacking.
Pricing:
Jupitrr offers a limited free plan, while paid plans start at $6.99 per month.
6. Animoto
Already have gorgeous product shots to use in your video? Drag and drop them into Animoto to easily jumpstart your video marketing efforts. This video editor also allows you to record your screen or select visuals from Getty Images. Animoto makes collaboration and communication easier with time-stamped comments.
Key features:
Share feedback: Time-stamped comments make it easy to leave feedback and respond.
Customize with stock assets: High-quality Getty stock images and licensed songs make your videos more engaging.
Save time with templates: A library including promo, explainer, and testimonial templates helps you hit the ground running.
Pros:
Built-in video comments foster more collaboration.
Screen and webcam recordings support internal communication.
Voiceover editing tools allow you to trim audio.
Cons:
Customization capabilities may be too limited for some businesses.
Videos created with the free plan include a watermark.
Pricing:
Animoto offers a free plan, and paid plans start at $8.00 a month when paid annually.
7. Vyond
Vyond, another animated video creation tool, has a few unique features for creating professional videos. Record yourself completing an action, like a high five, then upload it to Vyond. Its Video to Action tool then maps that same action to an animated character. And marketing teams with global clients will appreciate Vyond’s ability to translate text into over 70 languages.
Key features:
Streamline video creation: Templatized assets and characters speed up video creation.
Bring characters to life: The Video to Action tool lets you record yourself and then animates a character to match your actions.
Translate your videos: Vyond translates text into 70+ languages.
Pros:
Vyond lets you set up a brand kit with your logo, fonts, and colors.
AI tools transform photos and videos into animated characters.
Automatic lip-sync and captioning support clear communication.
Cons:
Vyond lacks more advanced editing tools.
Prices are higher than comparable video marketing tools.
Pricing:
Vyond starts at $25.00 a month for a single user when paid annually.
Honorable mentions
8. Streamyard: Is livestreaming part of your marketing strategy? Check out Streamyard, an online video platform that helps you brand your livestreams, connect with viewers, and stay on top of the chat.
9. Renderforest: Renderforest offers video templates as well as animation kits and tools for creating logos, websites, and more.
10. Camtasia: Offering a suite of screen recording tools, Camtasia is ideal for adding context to explainer videos with highlighted cursors, custom templated themes, and more.
How to choose the right video content marketing tool
Stuck between a few different video marketing tools? Here are five considerations to help you choose:
What are your goals? Consider the features you need to achieve your video marketing campaign goals, such as whiteboard videos, screen recordings, or video SEO tools.
What’s your skill level? Templates and AI tools are great for beginners, but if you have more experience, advanced options are likely ideal.
What’s your budget? Most video marketing tools require you to pay to access all their features. Consider whether the cost of the plan with the features you need fits into your budget.
Where do you plan to publish? Different social media channels require different video sizes, so your video editor needs to record in the right aspect ratio—or offer alternative ways to share your videos.
What collaboration features do you need? Video marketers and solopreneurs who collaborate on client projects should look for tools that enable feedback and comments.
You’ll also want to look for a video marketing tool that provides insights into your content’s performance.
How to measure the impact of video marketing tools on ROI
Track the impact of video marketing tools on ROI by following these steps:
Set goals: Clearly define video marketing campaign objectives to identify which metrics to track. For example, your objectives could be to increase brand awareness, generate leads, or improve time on page.
Track metrics: Once your goals are set, list the corresponding metrics. For example, valuable insights for a brand awareness campaign might include video views and engagement.
Determine the cost: Along with the cost of your video marketing tools, log the cost of producing and promoting your videos.
Measure revenue: Tracking links, promo codes, and other attribution methods helps you monitor the amount of revenue your videos drive.
Calculate ROI: Use your video marketing campaign costs and revenue to calculate ROI using this formula: ROI = (Revenue - Cost) / Cost.
Iterate and optimize: Data like A/B tests and campaign metrics are key to continuously improving your video marketing campaign results.
A marketer’s work is never done. There are always new trends and tricks to try, so don’t be afraid to experiment with your video marketing strategy.
Expand your video marketing horizons with Loom
There are dozens of video marketing tools out there, but many of them lean heavily on AI, at the risk of removing your brand’s unique personality. Loom keeps personalized video marketing front and center while streamlining content creation with thoughtful AI tools.
You don’t need prior video editing experience to get started with Loom. In one click, the app records product demos, outreach videos, and even video courses. Plus, your video is ready to share as soon as you’re done recording, thanks to the time-saving Instant Editing feature.
Ready to launch your video marketing campaigns to the moon?